Working Together

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Communications can be a powerful lever to achieve your business goals.
Here are three different ways we can work together.

Awareness-Building Sprint

8-week project delivers powerful visibility in record time.

Perfect for companies that want to secure media attendance at an event or raise visibility for a funding announcement.

Elements:
Planning, messaging, media relations, including identifying targets, pitching, preparing spokespeople, evaluation of campaign.

Case Study
The world's largest independent health marketing and commercialization agency planned an exclusive industry event with Michelle Obama as a speaker. They hired Alight PR to handle the media relations strategy and program execution, including the selective invitation process and generating interest in onsite demos of a new VR platform for pediatrics.

This strategy resulted in 100 media hits, including major profiles of the VR platform in media outlets such as Fast Company.

New Company or

Product Launch

90-day engagement positions you in the news media with a clear competitive advantage and call to action for your key stakeholders.

This is for companies ready to officially launch, communicate a major pivot, or unveil a new product.

Elements:
Planning, messaging, key document development (e.g. press release, FAQ) media relations, analyst relations, spokesperson preparation, evaluation of campaign.

Case Study
When a leader in the Internet of Things space was spun out of a Fortune 500 company and acquired by a global private investment firm, they sought out Alight PR to launch the “new” company, communicating an updated vision.

This led to stories in top business press and trade outlets, such as Fortune and EE Times, building visibility for the CEO and laying the groundwork for a series of product announcements to come.

Annual PR Engagement: 360 Degree Business Accelerator

12-month partnership leverages the power of PR to achieve your most audacious objectives.

The 360 Degree Business Accelerator is for companies that understand the power of PR and want to tap into it to take a major leap forward in results.

Elements:
Tailored communications programs for your specific needs, which could include strategy sessions, media relations, analyst relations, program benchmarking, launches, thought leadership content, international program management, high quality media pitches and coverage, press releases, awards, speaker programs, customer case study development, analyst relations and more.

Case Study
When the highly competent, but stretched team of a major player in the gaming industry needed fresh ideas and an external partner to scale their efforts, they turned to Alight PR for execution and counsel on issues such as how to best handle international PR strategy.

This increased media visibility for multiple executives, products and services.