Online Newsroom Checklist

The best online newsrooms combine rich contshutterstock_154440755ent with careful organization and search capabilities. Be sure that the newsroom is easy to find from the homepage and is frequently updated.

Ideal Items:

  • Contact information for PR team; an alias that reaches multiple people to ensure a speedy response is a good idea
  • Press releases organized with most recent on top
  • Recent notable press coverage including news stories, features, contributed articles
  • Upcoming events calendar
  • Award wins
  • Fact Sheet including a brief overview of the company and product(s), important milestones for the company, investors, top executive bios
  • Case studies
  • Whitepapers
  • Quarterly or other reports based on internally gathered insights or from studies conducted by third parties
  • Reviewers guide for product(s)
  • Images including CEO headshot, product shots (include jpegs in both hi-res for print–300 dpi–as well as lower res for Web)
  • Links to LinkedIn company page, Facebook page, YouTube channel, Twitter feed and Flickr profile, etc.

Good Examples:

It’s always good to have a few models to take a look at. Here are some that we like:

For a newsroom assessment or help populating yours with great media wins, please feel free to contact us at Alight PR.

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