When we were laying the foundation for our boutique tech PR agency, we thought about what we look for in client partners and how we wanted our clients to feel when working with us. Fortunately for us, someone already did the work. See this post by LinkedIn CEO, Jeff Weiner, “The Three Qualities of People I Most Enjoy Working With.”
They’re pretty simple qualities: “Dreams big,” “Gets shit done” and “Knows how to have fun.” And when we find that sweet spot in the clients we work with—that perfect overlap of all three qualities—we know we’ve found a great match. As a small agency that gets to make its own rules, we not only want this kind of client, we believe it’s exactly what we bring to the table as well.