We’ve recently had clients on CNN, CBS, Good Morning America and other top broadcast outlets and it’s important to set the stage for success. Here are ten tips:
1. Look the Part
Look your absolute best. Your hair, make-up, and nails must look good. If you can, take advantage of the broadcaster’s make-up and hair team. Also, avoid wearing white as it isn’t very camera friendly.
2. Keep Direct Eye Contact
Eye contact is essential in making you look confident and open, so keep direct eye contact with your interviewer and only look directly into camera if directed to do so.
3. Use Gentle Gestures
It can be unavoidable to talk with your hands, so make sure you’re not too aggressive with gestures. Minimal movements will look more conversational; over the top gesturing can be off-putting.
4. Be Honest
Even the smallest hint of emotion in your face will be picked up, so use this to your advantage. Practice your facial expressions in a mirror ahead of time.
5. Bridge the Gap
You may feel as though your interviewer will never ask the questions you want to answer. To make sure an interview goes your way, use phrases such as ‘Yes, and that raises the question of’, or ‘Definitely, that’s why…’ etc.
6. Use Names
Addressing your interviewer directly evokes confidence and shows that you’re paying attention and care about what they’re talking about.
7. Short and Sweet
Structuring your answers into small segments will ensure you don’t stumble over your words, avoiding any unnecessary panic. Avoid yes and no answers as they can stop the flow.
8. Silence is Golden
Don’t be tempted to keep talking once you’ve finished your point. If you’re finished, stop talking.
9. Think about Your Audience
Thinking about your audience will keep you from using alienating industry jargon, so you stay friendly and relatable.
10. Relax and Have Fun
Practice breathing exercises so you can control your nerves and have fun. The more you prepare, the more confident you will feel, which will come across on camera.
If you are looking for in-depth coaching for a specific event or media interview, feel free to get in touch.